On our mission to create strategy-led design and brand stories
We cut through the noise and clutter to design your brand’s voice and bring your passion to life.
With a niche approach to every project we embark on, we experiment with creative processes, design tools, digital mediums and printing techniques to become relevant for your brand’s audience. From emerging start-ups to established brands, our experience ranges over industries; lifestyle, jewellery, food & beverage, energy service, and engineering corporates.
The studio was founded by Tanvi Julka, a Fashion Communication graduate from the National Institute of Fashion Technology, New Delhi and Ashna Julka, a graduate from Srishti School of Art & Design, Bangalore with majors in Visual Communication & Strategic Branding.
At the core, we are in a constant (and curious!) pursuit to find the balance between functionality and aesthetics that leads to a positive impact. Simply said, we are always intertwining strategy with design to create powerful brand stories.
Our Services
With a bespoke approach for each project, we offer the following services to meet our client’s needs and goals.
Brand Strategy
A brand is built up of many layers. A few crucial to strategy that follows market research and the rest that are design-oriented. All these layers come together to create an effective identity for a brand that not only looks good but communicates with the right emotion.
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Brand Strategy
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Logo & Identity
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Brand Guidelines
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Brand Voice & Tone
Web Design
Deploying the power of smart design leads to immersive web experience that enables the consumer to connect with the brand in the most simple and seamless way. Be it the navigational structure, design or the branded interactions that make this experience memorable.
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Web UI/UX Design
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App Design
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UX Consultation
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Shopify Setup
Print Design
A brand’s strategy and aesthetics come to life with print techniques, tangible textures and material selection that lets the consumer touch, smell and taste the brand. Print design, as a discipline, helps spark emotions and builds brand recognition.
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Brand Stationary
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Packaging Design
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Editorial & Publication
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Marketing Collaterals
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Invite Design
Digital Design
With the aim of strengthening a brand’s presence, digital design expands on the brand narrative and goes beyond the identity design to develop unique, branded content for digital platforms to gain exposure and establish an emotional connect with the conusmer.
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Social Media Content
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Emailer Communication
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Animation & Motion Graphics
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Concept Illustrations
OUR DESIGN PROCESS
It starts with an emotion, ends with action.
Our process is collaborative, insightful and starts with us becoming an extension of your team. With eyes and ears wide open, we listen to your brand objectives - discovering a fresh perspective, researching the market trends, and interviewing stakeholders to define a solid foundation that helps us create and elevate your brand. This stage also helps the client understand the our team and ensure that we are the right fit for the project.
Driven by the in-depth research, our creative juices start to flow. We begin our experiments with various concepts, ideas, frameworks, sketches and prototypes to challenge the brief and go beyond the obvious. This is where we intertwine the strategy with the design, the functionality with the aesthetics. With every presentation, we absorb your feedback and move forward.
With a clear concept in place, we dive into the design execution. When words meet visuals, and sketches transform into pixels, is when our collaborative efforts evolve into a clean, functional and surprising design solution.
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This is when we deliver.
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